May 29: Vimto
We tried Vimto for the first time today. If you haven't spent Ramadan in an Arab country, Vimto is a British soft drink that became popular in Ramadan as a drink to enjoy at Iftar (breaking of the fast after sunset). I've been informed that Vimto somehow became synonymous with Ramadan, and is as far as I can tell, only available during Ramadan. It's a dark reddish/pinkish drink that's supposed to taste like a cocktail of berries with some spices. Why Vimto became synonymous with Ramadan is beyond me, so I did some reading. Apparently, the British gave a Saudi company the rights to produce and distribute Vimto. Because it was a very sugary beverage, it became popular during Ramadan to restore some energy after the fast. In fact, the Saudi Vimto apparently has more sugar than the British version. With the magic of modern marketing, Vimto spread from Saudi Arabia to throughout the Arab World as a Ramadan drink. When it's all said and done, it seems odd that a British...